LinkedIn recommends a size of 1584 x 396 for the background/cover image, which works out to a 4:1 ratio.Ĭolin is part of our C-Suite, and his profile reflects his position well. Like Facebook and some other social media platforms, LinkedIn also provides the space for a cover photo behind your profile picture. Oktopost Pro Tip: It’s helpful when your LinkedIn URL is memorable! 3. Use dashes and underscores to get a URL that’s clean. If you have a more common name, or it’s taken, try a few different formats. Ideally, you’d want your first and last name as your vanity URL. Fortunately, LinkedIn makes it easy to change the URL of your profile by clicking the “Edit public profile and URL” button in the upper-right corner. One easy way to make your LinkedIn profile more visible is to make the profile URL the same as your first and last name. Oktopost Pro Tip: Consider your profile photo as someone’s first impression of you. You never get a second chance to make a great first impression. For example, our own Social Media Manager, Olivia Messina, uses a well-lit selfie as her great profile photo.įor more excellent Linkedin profile picture examples to inspire your own, LinkedIn’s website offers ideas on how to take professional photos for your profile. Those in a creative field get more leeway too – you can typically dial down the ultra-professionalism and let your creativity show. For example, it’s not uncommon to post a profile photo in your company’s t-shirt. If you work in the tech industry, your profile photo might be more casual. Julia has blurred her background so she’s in clear focus, looking natural and composed. The best LinkedIn profile pictures often show you clearly, with good lighting, with a calm background. If you’re in sales, for example, you might have a LinkedIn profile photo that shows you in a nice shirt, where you’re smiling. Look at the profile photos of those in your company and industry: are they in color? Do people opt for black and white? The key is to look professional, but also approachable. It’s a good idea to use something more professional than you use on your Facebook, Instagram, or Twitter account. In most cases, this is a sign that the user isn’t active on LinkedIn and therefore isn’t worth contacting.Īn ideal LinkedIn profile picture should be at least 400×400. A face to attach to your name will make your profile more dynamic and interesting than just the blank default profile picture. Add or Update Your Profile PictureĪs with any social network, the profile picture is one of the most important elements of your LinkedIn presence. 10 Great Ways to Improve Your LinkedIn Profile Today 1. Updating your LinkedIn profile is really straightforward: most sections that you can edit have the little pencil in the upper-right corner of the section. Note that this is slightly different from the pencil located on your cover photo, which allows you to update your cover photo only.įrom here, you can update everything in your summary section. Once you connect to LinkedIn, simply navigate to your profile, and click the little pencil located at the upper right-hand corner of your profile summary. How to Edit Your LinkedIn ProfileĮditing your LinkedIn profile is a simple process. Keep in mind that your profile should be set to “public” in order to maximize your visibility. In this article, we’ll explain how to improve your LinkedIn profile and get more out of this channel. If you want to make the most out of LinkedIn, you need to start by optimizing your profile. Potential B2B contacts may already be receiving numerous LinkedIn requests every single week. However, if your LinkedIn profile isn’t optimized for your goals, it might be holding you back from doing just that. LinkedIn is one of the most valuable resources in 2022 for people who want to sell online, become thought leaders, and network with like-minded professionals.
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